Super Bowl Spending: How much are Americans paying this year?
- This year's Super Bowl is between the Chiefs, 49ers
- National Retail Federation says average household is spending $86
- Adjusted for inflation, though, people are spending less than past years
People ride a zip line above a sign for the Super Bowl ahead of the Super Bowl 58 NFL football game, Friday, Feb. 2, 2024, in Las Vegas. Las Vegas is scheduled to host the Super Bowl 58 on Sunday, Feb. 11, 2024. (AP Photo/John Locher)
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(NewsNation) — As some get ready to watch the Kansas City Chiefs and San Francisco 49ers battle it out in this year’s Super Bowl, others are looking forward to eating their favorite game-day snacks at parties.
This year, the National Retail Federation anticipates households will spend $86.04 on game day festivities, with total spending across the country hitting $17.3 billion.
That’s a slight increase from last year, when the average household spent $85.36, and the country spent $16.5 billion.
According to Statista, 2024 Super Bowl spending levels are still below what they were before the COVID-19 pandemic when adjusted for inflation. In 2020, the last pre-pandemic Super Bowl, people spent a total of $17.2 billion. However, when inflation is taken into account, 2020’s total is about $20.5 billion, Statista wrote.
Yet, the amount of people who say they are watching the Super Bowl has gone slightly up in recent years: 77% say they’re tuning in Sunday, an increase from 2023’s 75%, or the 72% in 2022.
So what are people getting in preparation for the big game? The New York Times says a lot of finger foods — the newspaper says Americans will buy 11 million wings from Buffalo Wild Wings, four million pounds of Velveeta cheese (for queso) and 2 million Domino’s pizzas.