Las Vegas’ first Super Bowl is driving record prices on the secondary ticket market
San Francisco 49ers quarterback Brock Purdy celebrates with the trophy after their win against the Detroit Lions in the NFC Championship NFL football game in Santa Clara, Calif., Sunday, Jan. 28, 2024. (AP Photo/Godofredo A. Vasquez)
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LAS VEGAS (AP) — Tickets on at least one secondary-market site were the most expensive in Super Bowl history on Monday, underscoring the anticipation of the game’s Las Vegas debut between the defending champion and what likely is the most popular team in the West.
Oh, and the great possibility Taylor Swift will be on hand when the Kansas City Chiefs play the San Francisco 49ers on Feb. 11.
The average purchase price on TickPick was $9,815 on Monday morning. That’s nearly double the final average price of $5,795 for last year’s game between the Chiefs and Philadelphia Eagles in Glendale, Arizona, although current prices could decline.
It’s also more than the previous high of $7,046 for the 2021 game in Tampa, Florida, between the Buccaneers and the Chiefs. The stadium was at 33% capacity because of COVID-19 restrictions, increasing the demand for each ticket.
TickPick’s highest non-COVID Super Bowl was in 2020 at Miami Gardens, Florida, when the Chiefs and Niners met for the first time in the championship game. That average price was $6,370.
The cheapest ticket on TickPick for this year’s game was $8,188 on Monday, more than the $5,997 low price at this point last year.
“Location has always impacted demand for a Super Bowl, but Vegas takes things to a whole other level,” TickPick co-CEO Brett Goldberg said in a statement to The Associated Press. “It’s already the entertainment capital of the world, and could very well become the sports capital of the world after the Super Bowl.
“With both teams having made at least one Super Bowl appearance in the past five years, we would typically expect there to be slight fatigue from fans, in turn causing prices to dip. Instead, we’re seeing demand hit record highs and a big driver being that fans want to experience their team winning a Super Bowl in Vegas.”
StubHub was experiencing similar demand with an average price of tickets sold at $9,300 on Monday, though that trails the Super Bowl two years ago. The average at the same time was $9,797 for the game in Inglewood, California, when the hometown Los Angeles Rams were preparing to play the Cincinnati Bengals.
The lowest-priced ticket on StubHub for this year’s game was $6,500.
Sales on that website are 90% greater than last year at this time and 147% greater than the 2020 meeting between Kansas City and San Francisco.
The convenient location for 49ers fans is helping drive demand, with California residents accounting for 26% of tickets sold on StubHub. That’s more than the combined tickets sold to those who live in Nevada (8%) and Kansas or Missouri (7%).
“As predicted, the first Super Bowl in Vegas is seeing strong numbers — sales are nearly double this time last year and early demand has far surpassed the last time Kansas City and San Francisco met in Miami,” StubHub spokesman Adam Budelli said in a statement.
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